By now you’ve all heard the word hygge, pronounced “hooga,” to describe Danish methods of winter survival tactics. The traditional trend is making its way around the globe now. All the cool kids are doing it, even Vermonters!
Here at Vermont’s Own we have all of the makings of living the hygge-life. Our brand is synonymous with cozy contentment. The Vermont way of doing things naturally lends itself to an overall feeling of well-being because we know it’s the simple things in life that get us through the cold, dark winters in these Green Mountains. From our Silly Cow hot cocoa flavors to our Halladay’s chili, dip and pasta mixes, we have you covered.
The word hygge was originally derived from the Norwegian word for well-being and is used as a noun and an adjective today. This old-world, winter lifestyle is a new trend, just search it on Pinterest and you'll get the idea. It's hugs and hikes, sweatpants, books, and pillow-filled nooks. It’s a bonfire in the snow with mitten-clad hands grasping a steaming cup of tea. It’s candles and hearths and over-sized, wool sweaters. What's been keeping you cozy this winter? Click on the images below to order up some Vermont-made goodness to add to your own hygge traditions in your home this winter!